Benefits of Improving your Employees English
CEFR
The Common European Framework of Reference for Languages is an international standard for describing language ability. It describes language ability on a six-point scale, from A1 for beginners, up to C2 for those who have mastered a language.
Company - Corporate Testing
HR departments utilise our testing program as part of the recruitment and Selection Criteria
Online Testing
Results to HR department within 24 hours
4 Core Competencies Reading, Writing, Speaking, Listening
Over the last 13 years Acoup Training Institute has trained industry specific employees with their English learning
and development .
Corporate HR departments use ACOUP Training Institute to test prospective applicants in their general levels of
English prior to engagement.
Our testing can be done online and gives same day results to HR managers assisting them in their prospective
candidates understanding 4 Core Competency Levels (Reading , Writing, Speaking , Listening).
Multi-Lingual Call Centre
The Company HR Department decided to evaluate all the call center agents in their English competency levels.
Management decided to ensure their agents were all at B2 level of English, and therefore a batch of agents were
enrolled into 1x weekly class with 1 hour daily online LMS for a period of 30 days.
All 17 agents were certified as CEFR Level B2 .
HR feedback was positive in their ongoing learning and development due to increased effective communication and
understanding.
The Company HR Department decided to evaluate all the call center agents in their English competency levels.
Management decided to ensure their agents were all at B2 level of English, and therefore a batch of agents were
enrolled into 1x weekly class with 1 hour daily online LMS for a period of 30 days.
All 17 agents were certified as CEFR Level B2 .
HR feedback was positive in their ongoing learning and development due to increased effective communication and
understanding.
Hospital- Customer Happiness
A well-known UAE hospital group required General English for UAE nationals hired in Customer Service Roles as part
of Emiratization programs.
General English B2 over a 30-day period
A well-known UAE hospital group required General English for UAE nationals hired in Customer Service Roles as part
of Emiratization programs.
General English B2 over a 30-day period
Government Typing Centers - Customer facing Employees
General English Level B2 Required for all employees.
Ongoing testing and evaluation for HR recruitment .
A significant level of customer facing employees had A2 level of English and therefore required 30-60 day English
to bring up to level required.
General English Level B2 Required for all employees.
Ongoing testing and evaluation for HR recruitment .
A significant level of customer facing employees had A2 level of English and therefore required 30-60 day English
to bring up to level required.
Employment + Outsourcing Agency (Medical Field)
Specialised English Language C1 Level Required
All Testing and Certification done prior to job placements.
45 Days of specialised Medical Terminology.
Specialised English Language C1 Level Required
All Testing and Certification done prior to job placements.
45 Days of specialised Medical Terminology.
Accountant & Tax Advisory Service
Leading Accountancy and Tax Advisory service required new staff with professional English Language competency.
Due to the UAE Federal Law for Corporate Tax Registration the demand for TAX accountants means greater demand for
all UAE companies to understand their compliance.
30 Days of Professional C1 English.
Leading Accountancy and Tax Advisory service required new staff with professional English Language competency.
Due to the UAE Federal Law for Corporate Tax Registration the demand for TAX accountants means greater demand for
all UAE companies to understand their compliance.
30 Days of Professional C1 English.
Domestic Workers English
Assefu has worked for the same family for 4 years, but they noticed her English hadn’t improved from very basic.
The whole family are working all day, and had little social interaction upon returning home.
Assefu is a great cook, and amazing Housekeeper, but couldn’t follow a recipe or written instructions, or send
sms/whatsapp messages to her employer.
She started at Acoup Training Institute on beginners’ level, and within 3 months she became qualified in B1 Level
English with an IELTS score of 4.5
She can now read full recipes, understand whatsapp messages, send notifications for the drivers, and make shopping
lists complete. She is now fully conversant and understood with her employer.
We find at ACOUP Training Institute, that given the right educational platform, students with limited previous
education, have a great enthusiasm for learning, and have certainly been some of the nicest students to teach.
Assefu - Ethiopian
Assefu has worked for the same family for 4 years, but they noticed her English hadn’t improved from very basic.
The whole family are working all day, and had little social interaction upon returning home.
Assefu is a great cook, and amazing Housekeeper, but couldn’t follow a recipe or written instructions, or send
sms/whatsapp messages to her employer.
She started at Acoup Training Institute on beginners’ level, and within 3 months she became qualified in B1 Level
English with an IELTS score of 4.5
She can now read full recipes, understand whatsapp messages, send notifications for the drivers, and make shopping
lists complete. She is now fully conversant and understood with her employer.
We find at ACOUP Training Institute, that given the right educational platform, students with limited previous
education, have a great enthusiasm for learning, and have certainly been some of the nicest students to teach.
Wonderful student with no previous educational experience. Spoke broken English with incomprehensible
accent!...however she had great reading capabilities.
Over a 2 month period, Naw Mar learnt how to enunciate properly, and hence can now be understood fluently. She
has a huge enthusiasm for reading and writing, and her levels came from A1 -B1 affording her a promotion at work,
and greater responsibility within her employers household.
Naw Mar - Myanmar
Wonderful student with no previous educational experience. Spoke broken English with incomprehensible
accent!...however she had great reading capabilities.
Over a 2 month period, Naw Mar learnt how to enunciate properly, and hence can now be understood fluently. She
has a huge enthusiasm for reading and writing, and her levels came from A1 -B1 affording her a promotion at work,
and greater responsibility within her employers household.
Maria spoke pigeon English, and said yes to everything, with little knowledge of what she had agreed to !.
Maria had spent 12 years working as a “Nanny” yet her English was so appalling bad, we hoped she wasn’t in charge
of instructing any pre-school children!
Her misunderstanding with her employer led to frustration and possibility of losing her job, if she didn’t improve
her basic level.
She couldn’t read , could barely write and had CEFR level score of A1 when she joined.
Over a 6 month period, Maria studied A1-B2 English and passed with flying colours .
Maria - Philippines
Maria spoke pigeon English, and said yes to everything, with little knowledge of what she had agreed to !.
Maria had spent 12 years working as a “Nanny” yet her English was so appalling bad, we hoped she wasn’t in charge
of instructing any pre-school children!
Her misunderstanding with her employer led to frustration and possibility of losing her job, if she didn’t improve
her basic level.
She couldn’t read , could barely write and had CEFR level score of A1 when she joined.
Over a 6 month period, Maria studied A1-B2 English and passed with flying colours .
What is a Good CEFR Level?
What is the most popular CEFR level? The B2 level is the most demanded level when employers require “active command of the English language”. It is also a usual requirement for admission to schools, such as to the international IB high school programs, and for entering universities.
We can bring you up to speed.
General English Courses from AED550 per month
What is CEFR?
The Common European Framework of Reference for Languages (CEFR) is an international standard for describing
language ability. It describes language ability on a six-point scale, from A1 for beginners, up to C2 for those
who have mastered a language.
Widely utilised in HR assessments pre-employment offer.
CEFR testing shows real time update on language capability and communication levels.
Who accepts IELTS?
IELTS is the International English Language Testing System.
It is powerful qualification that can open doors to study and work. IELTS is accepted by over 12,000 organisations
in more than 140 countries.
This includes:
· Government departments and immigration authorities
· Universities, schools, colleges and training organisations
· Multinational companies and employers
· Professional and industry associations